A scam is a deceptive scheme designed to trick people into sending money, sharing personal information, or giving access to accounts by pretending to be legitimate, urgent, or trustworthy.
A scam is a form of fraud that relies on deception rather than force. Often, scammers may pretend to be a bank, government agency, company, employer, romantic partner, or family member to gain trust and manipulate decisions.
While scam stories change, most scams follow predictable patterns. Understanding what a scam is—and how scammers create urgency and credibility—can help people pause and verify before acting.

Scams don’t arrive in just one way—and most people encounter multiple types across everyday digital channels.
According to the F-Secure US Scam Intelligence & Impacts Report 2025, 62% of U.S. respondents reported falling victim to at least one type of cyber scam in the past 12 months. The data shows no single dominant scam type. Instead, scams are spread across email, phone calls, texts, and online platforms.
The most commonly reported scam experiences included:
Smaller but still meaningful numbers of people also reported SMS scams, social media scams, online banking scams, and online shopping scams, showing that scammers target victims across nearly every digital touchpoint.
While scam stories vary, most fall into well-documented categories.
Based on FBI IC3 reporting, some of the most significant scam types include:
These categories evolve over time, but the underlying tactics—impersonation, urgency, and emotional manipulation—remain consistent.
While the stories vary, many scams follow a similar pattern:
The goal is to push you to act before you can verify the request.
Scams are becoming harder to spot because scammers increasingly use technology, and in particular AI, to appear more convincing. This can include:
Because appearances can be misleading, independent verification—using contact information you trust and official sources—is more important than ever.
This situation may be a scam if it:
If money or account access was involved, you can report the incident to the FTC or the FBI’s Internet Crime Complaint Center (IC3).
What is a scam?
A scam is a deceptive attempt to trick someone into sending money or sharing personal or account information.
Are scams always online?
No. Scams can happen by phone, text, email, social media, fake websites, or even in person.
Why do scams feel so urgent?
Urgency is used to pressure people into acting quickly before they can verify the request.
What should I do if I think something is a scam?
Stop engaging, don’t send money or information, and verify the situation through trusted sources or a scam checker.